Restaurant Identity

Current is a always-fresh, trend-setting seafood restaurant in the heart of Boston, Massachusetts. The basis for the entirety of the identity and all of the components of the restaurant centers around the simplicity and elegance of the photographs of Hiroshi Sugimoto. Using his series of horizon line ocean photographs as inspiration, Current’s menus, bags, coasters, letterheads, and business cards all feature the same photograph of a ocean horizon in motion, and are complemented by a 3-color palette that reflects each course of the meal: food, drinks, and desserts.

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